Sienna & Friends is revolutionizing baby food. Say goodbye to jars and other ready-made meals. The brand offers a host of tasty foods for quickly preparing delicious homemade meals for babies and children.

To educate their palates from an early age, Sienna & Friends offers herb and spice mixes, sauces, jams and tapenades, soups, porridges, olive oils, pasta and even healthy snacks for little ones.

 

Aurélie D'Hulst, mother and founder of the brand, tells us about her journey at Natexpo, which began two years ago:

 

You exhibited at a nursery stand in 2019: what was the face of your company like at the time?

We had just started marketing our products a month before our first participation. We were therefore a real start-up eager to show our baby for the first time "to the general public". The feedback we received was incredibly motivating. We had the honor of receiving visits from almost all French organic distributors as well as many other potential clients. Two months later we signed our first major contract in France with Biocoop (we were already in contact with them before the show...), shortly after with Greenweez and Kazidomi.

 

How did this format present an opportunity for you?

Being a small start-up, the nursery area allowed us financially to be present with our own stand. But we especially loved the "start-up" and "innovation" spirit of the Incubator. The atmosphere among young exhibitors was very friendly and stimulating. We noticed that this area attracted a lot of people looking for innovation.

 

Today you are exhibiting at the Natexpo Grand Bain: what does this new step represent in your strategy?

Two years will have passed since our launch. Even if COVID hasn't made it any easier: no in-store tastings, launch delays, no trade fair, an environment that doesn't encourage in-store discovery... But, today we are at another level! We have managed to convince the French market (and not only!) of our innovative products and are starting to establish a great customer base there. I therefore believe that it is important to no longer position ourselves as a "start-up", but rather as a young (small) growing company. It seems to me that The Grand Bain therefore perfectly matches the positioning of our brand in the French market.

 

 

What impact has Natexpo had on the development of your business?

We were able to intrigue several major potential clients. Some of these contacts have turned into contracts, others are still developing…. In the end, we were lucky enough to have been able to build a great database at Natexpoo and we hope to be able to concretize and convince some of these contacts this year in October!

Any additional comments or remarks?

Power meet potential clients during the fairs we missed so much...

 

Find this dynamic young brand, which is revolutionizing baby nutrition and stimulating their taste buds, at Natexpo's Grand Bain this October. In the meantime, discover all its ranges on its website: Sienna & Friends