Marion ELIE July 5, 2021

Micro-trend n°7: 'Oildorado', the new oils

The oil repertoire continues to expand, offering a multitude of options vegetable, in the land of cooking historically with butter. In fact, predictions announce a global slowdown in the market for the star of oils, the olive, with global production stagnating at 3.19 million tonnes and consumption slightly declining (-1,5%).[I]. To see the emergence of new liquid golds, from camelina, hemp, or even chia seed...

An Eldorado, or rather 'oildorado', since the repertoire of seeds and oilseeds is vast.

The proof in products

 

Micro-trend #8: The coronation of hemp

While hemp and CBD (or cannabidiol, the non-psychotropic molecule in cannabis) have been a hit across the Atlantic for several years, both in food and cosmetics, France has been cautious. The world's second largest producer, with around 8000 hectares cultivated (mainly for industrial use)[ii], France will soon authorize the use of French hemp extracts, in particular cannabidiol in finished products (NB: France prohibited its extraction and the products already on sale contain CBD of foreign origin)[iii].

Hemp becomes visible both in the bathrooms than in kitchens: it is found in shampoos, breakfasts and even spreads. ingredient of yesteryear, guaranteed not to have a high but relaxing effect!

The proof in products

  • Toasted hemp oil, by Atlantic Hemps
  • Omega 3 & 6 vegetable capsules, based on hemp seed oil, by Atlantic Hemps
  • Kinanja 42% hemp-based spread, by Aromandise
  • Hemp Twist, by Biovence-Lazzaretti 
  • Buddha's Awakening, Extra Protein, Peanut & Banana, formulated with white hemp protein, by Iswari
  • Hemp Shampoo, by lao
  • Summer Morning solid conditioner, with plant butters and hemp oil, by Belize
 

 

Download Trend Sheet #3

 

Discover other Natexpo 2021 trends

 

[I] Note from the International Olive Council (IOC), 2021
[ii] https://weedy.fr/la-culture-du-chanvre-en-france/
[iii] LSA/Union of Industrialists for the Valorization of Hemp Extracts. "While the regulations will clarify the non-narcotic status of CBD, the commercial use of the whole flower and leaves will remain prohibited to avoid confusion with narcotics."