At Natexpo 2019, more than 100 exhibitors will present their organic cosmetic and hygiene products.
Zoom in on some gems to find this year.
Make way for zero waste, zero waste!
A green trend not to be overlooked, zero waste is now reaching cosmetics. Beauty addicts can now find organic, high-quality products while generating less waste and avoiding product waste.
Manufacturers are doubling down on ideas and rethinking packaging to meet this demand.
This is the case of the brand Zao, a new exhibitor this year, led by the company Cosm'Etika. The brand offers 100% natural and organic makeup, vegan, and above all, refillable. An ecological and economical solution so you don't have to throw away the packaging once the product is finished. Refills are available for sale on their website.
An ambition also carried by the brand's varnishes Clever BeautyNo more nail polish drying at the bottom of the bottle before you've finished the product: the anti-waste cap allows you to lower the brush to the bottom of the bottle with a simple press to recover as much product as possible. This invention, which allows you to recover around 20% more nail polish, has been named "INPI Talent".
Additionally, Clever Beauty nail polishes are "10 free," meaning 10 toxic ingredients have been removed from the formula compared to traditional products. The solvents in these natural nail polishes are bio-sourced from cotton, corn, and cassava. The formula is guaranteed to be free of endocrine disruptors, allergens, and 100% vegan.
The brand Karethic, too, has decided to focus on simplicity and free itself from packaging. In addition to its shea butter face, body, and hair care products, the brand sells pure shea butter in bulk for multiple uses. It is sold as a kit with a recyclable glass jar, a wooden spatula, and a recipe booklet for making your own care products.
But Karethic's commitment is also social: through the marketing of shea flower honey products, Karethic supports sustainable beekeeping in Benin. This honey helps protect the endangered natural shea tree and combats poverty in rural areas by providing a complementary, high-value-added shea-based activity for women shea producers. It also has the added benefit of protecting bees through the development of sustainable beekeeping in rural areas of Africa. Shea honey demonstrates that it is possible to innovate in the beauty and wellness sector while having a positive ecological, social, and economic impact.
Natural active ingredients for all skin types
Beyond packaging, innovations often come from the formulation. Creators unearth key ingredients to offer a natural solution adapted to each skin type.
It was in New Zealand that Louis Brauer, the creator of Cosmoz, discovered Manuka Honey and its precious antibacterial and cleansing properties. It is from this rare active ingredient that the range of face and body care products was born.
Finding the right active ingredients for each skin type is also a commitment ofOmum, which has been offering care products dedicated to pregnant women since 2012. The brand recently released a tinted day moisturizer, SPF50, to protect against UV rays thanks to a combination of aloe vera, argan oil and sesame.
Lots of new brands
In 2019, Natexpo will also host the first participation of Algovital, APO France, BeBio, BeC Natura, Belle & Bio, Biovive, Bureau Veritas Certification, Capitaine©, Coscoon, Cypreos France Sponges, GRN, Altho Laboratory, Le Secret Naturel, L'esperluete, La Savonnerie du Nouveau Monde, Naturae Bioty, Nature Amazonie, Sainte-Victoire et Mas Sophia Soap Factory.