La Federation of French Businesses and Entrepreneurs, the FEEF, Founded in 1995, it is a movement of entrepreneurs, which defends an ecosystem favorable to independent SME-ETI entrepreneurs to perpetuate their business within the territory. It offers business meetings throughout the year with large-scale distribution, catering, e-commerce, GSS, specialized networks and export. It organizes the commercial relationship of SMEs with brands through agreements, supports SMEs in the digital transition, encourages the daily deployment of CSR in the company with the PME+ label
The FEEF, which today has nearly 900 companies from very small businesses to mid-sized companies, both food and non-food, is a partner of Natexpo.
New participants at Natexpo
On the 1350 exhibitors expected This year, Natexpo already brought together nearly 86 FEEF member exhibitors at the end of June, with the presence of several new participants. In the food sector, la Abbey Biscuit Factory, born in Lonley l'Abbaye in Normandy, successfully promotes artisanal recipes for shortbread, pancakes and other delicacies with quality local ingredients. A family business based in Saint Jean de Beugné in Vendée, Sicard benefits from more than 40 years of expertise in brioche, bakery, and other conventional and organic products. Based in Loire Atlantique, MAG'M offers high-end miniatures in multiple flavors and colors for sweet or savory receptions, as well as organic assortments of macarons.
Mushroom specialist, The Bontout Group selects the best wild varieties from around the world: porcini mushrooms, chanterelles, morels and other mushrooms are then processed and packaged in cans, dried or dehydrated in the company's factories. Chestnuts, herbs and spices are also part of its offering.
Creator of Moricette®, a true Alsatian institution, The Poulaillon Group is committed to offering the best in baking, its historic profession, pastries, snacks, and appetizers. Its catering service supports all types of events, with a wide range of sweet and/or savory dishes.
In the Cosmetics and Hygiene sector, Brush and Dupont will showcase its expertise in the worlds of hairdressing, hygiene and beauty, maintenance, and haberdashery through its various divisions. The company handles the design of long ranges, logistics tailored to brands, and provides its partners with the benefit of its sales force throughout the country.
The idea of La Bicarbonate Company ? Promote the use of simple and effective raw materials, and first and foremost sodium bicarbonate (or baking soda), in all possible applications. The company also markets vinegars, black soaps, detergents in the form of Marseille soap flakes, etc.
FEEF conferences on key topics
Monday 25 and Tuesday 26 October, the FEEF will hold 3 conferences on key themes such as brand strategy, catering organic in collective catering and ecodesign packaging and product information.
The premiere will take place at 11 a.m. on Monday, October 25, under the title " Organic in danger? A joint vision with Carrefour ", and will feature Benoit Soury, director of the Carrefour organic market. It will be hosted by Olivier Collet, head of distribution relations at FEEF.
Same day at 14:30 p.m., the conference " Organic and responsible purchasing in collective catering » will be hosted by Carole Cazaban, Head of RHD and Export Relations at FEEF, and will feature talks by Florent Moulis, Regional Purchasing and Supply Director at Sodexo's French Purchasing Department, and Jean-Philippe Thevenet, Food Purchasing Director at Sodexo's French Purchasing Department.
On Tuesday, October 26 at 11 a.m., Isabelle Frappat, Head of the Development and SME+ Label division at FEEF, will host the conference “ Packaging and product information: New dialogue between SMEs and brands » with Angel Rodriguez, Managing Director of BIOPLANTS, Stéphane Debeunne, Chairman and CEO of France Cake Tradition and Sophie Bonnet, Product Quality Coordinator and Head of Cross-functional Unit at Intermarché.
