Marion ELIE July 5, 2021

Micro-trend #1: Covid Care

Before the pandemic, naturalness and sustainability were the order of the day, unconditionally. These underlying trends remain, but for some, the primary need for personal safety has taken over.

Faced with an environment perceived as worrying, with contacts deemed contaminating, new reflexes and gestures (barriers) have been developed. These distances reinvent the relationship to the world, to oneself and to others. And this way of life seems to persist, while waiting for a large majority of the French population to be vaccinated [I], or not…

Thus comes the era of 'Covid-Care', carrying a promise of disinfection for which demand is high...and which even allows perfume brands to launch pleasant hydroalcoholic gels, with scents of oud, bergamot, etc.

The return of massive hygiene has led to the flourishing of organic territory always effective solutions and eco-friendly, to reassure and promote values and ways of life.

The proof in products

100% plant-based hand sanitizer, by So nice
4-in-1 disinfectant spray, eliminates 99,99% of bacteria and enveloped viruses with virucidal, bactericidal, yeasticidal, fungicidal action, by Mutyne
Colloidal silver spray, 'external and powerful antimicrobial, it eliminates more than 650 species of microbes, viruses, bacteria, parasites, molds, fungi, by Vibraforce Laboratory

100% plant-based hand sanitizer by Sonett

4-in-1 Disinfectant Spray, Kills 99,99% of Enveloped Bacteria and Viruses with Virucidal, Bactericidal, Yeasticidal, Fungicidal Action, by Mutyne

Colloidal Silver Spray, 'external and powerful antimicrobial, it eliminates more than 650 species of microbes, viruses, bacteria, parasites, molds, fungi, by Vibraforce

Micro-trend #2: My immunity as a priority

The obsession with 'health' is a groundswell that has intensified with the pandemic. The quest for good health, for the healthy, has allied itself with the search for immunity. This has become the best natural defense for oneself, a sort of insurance complementary to barrier gestures.

If boosting immunity is always an inherent promise of food supplements, it now comes to redefine the products food and even gastronomic.

The proof in products

Immunity, dietary supplement strengthening the body's resistance, as well as the respiratory tract, by Nature SAS
Apivital syrup to strengthen your immune system, by Vibraforce Laboratory
Turmeric Almond Milk, a marriage that combines the power of turmeric, known for its anti-inflammatory properties and immune support, with the sweetness of our almond milk, by The Mandorle
Black garlic caviar, a gastronomic product that stimulates the immune system and prevents cellular aging, by Iswari-Samadhi

Micro-trend #3: The strength of my microbiota

The intestinal microbiota (formerly called 'intestinal flora') is becoming a better understood and considered concept by consumers. This is especially true since the scientific link with individual immunity has been established. The trend for microbiotic-rich products has therefore continued its rise, going beyond the lactic ferments in yogurts and enriching sparkling drinks, smoothies, and even nutritional bars.

The 'good bacteria', these pre-, pro- and post-biotics, have become real allies strengthening the microbiota.

The proof in products

Olibar, the olive bar, which provides polyphenols, plant proteins and helps balance the microbiome, by Ecoprolive
Pur'Biotic, the first organic sparkling juice combining raw Aloe Vera and ferments, boosts the intestinal microbiota, by Ciel d'Azur Labs
Tomato Celery Broth, health drink (reduced salt, cleansing, maintains microbiota), by Cossu
Sheep kefir, rich in microorganisms beneficial for digestion and to strengthen the immune system, by Size
Nutritional Matcha Smoothie, helping to boost immunity and improve digestion with probiotics, by Health Link