In France, Bio Equitable is the label for all French agricultural sectors. It was created in May 2020 by producers, with the desire to defend a model of peasant, ecological, and sustainable agriculture.

Today, The association brings together nearly 5000 peasant farms and 40 organic companies. who defend agriculture of French origin, fair and 100% organic!

 

This label is based on 4 major pillars:

• Involve producer groups in the governance of the label.
• A fair price to ensure the conditions for profitable and innovative peasant agriculture.
• Defend organic and demanding agriculture on human-scale farms, with specifications that go further than European AB certification
• Support French agricultural heritage with products of French origin.

The very year it was founded, Bio Equitable en France joined the Natexpo adventure to make itself known, meet the industry and make its place in the organic world.

A look back at their journey, which continues in 2021 at Natexpo:

 

You exhibited at Natexpo for the first time in 2020: what was the face of your company like at the time?

We created the Bio Équitable association in France in May 2020, so we were very young when we participated in Natexpo in September 2020, and in the process of labeling the first producer groups and companies that joined us.

 

EHow did this format provide an opportunity for you?

It was an opportunity to meet many players in the organic sector, to make ourselves known and to build relationships with groups or companies interested in our approach. Several of our founding members were also present, and this helped to get people talking about us.

 

Today you are exhibiting at Natexpo's Grand Bain: what does this new step represent in your strategy?

We are growing and the Great Bath will allow us to benefit from visibility and, we hope, to make even more contacts! It is now a question of developing our movement alongsideactors who share our values and our ambition to offer organic food, which supports peasant agriculture and fairly remunerates the women and men who produce it. Agriculture that allows us to feed citizens well, but also preserve our planet and its resources, which seems essential in the current context.

 

What impact has Natexpo had on the development of your business?

This allowed us to start a movement: beyond meeting potential groups or companies interested in joining, we were also able to meet stakeholders with whom we are now partners, such as Tero, who carries out some of our audits.

Find them in the Natexpo Grand Bain next October! Until then, find out more about the association directly on the website.