Following the trends in the organic sector, in cosmetics consumers are moving towards locally sourced, zero waste products, with the most natural ingredient list possible, which is now becoming the first selection criterion in the purchasing process.

Proud to display the "Invented and made in Brittany" label, Capitaine responds to this demand and offers 3 ranges of organic and eco-responsible cosmetics, manufactured in their Breton laboratory by the sea. Healthy products, 100% ingredients of natural origin and local sourcing for its raw materials are the fundamental values ​​of this artisanal workshop, which wants to guarantee the traceability of its products and superior ethics.

Marc Pillonetto, Captain of the Savonnerie, tells us more about their journey at Natexpo.

 

You exhibited in 2019 and 2020 on a Village stand: what was the face of your company at the time?

Our first two participations in Paris and Lyon allowed us to progress in our national presentation.

Our strategy has been refined and has allowed us to identify our strategic areas of activity: our Capitaine © Brand in B to B and our positioning in White Label.

 

How did this format present an opportunity for you?

This format allows young companies to test their market, understand buyers' expectations and participate in the establishment of their economic model.

Today you are exhibiting at the Natexpo Grand Bain: what does this new step represent in your strategy?

This new step allows us to further highlight the overall concept of our solutions offered to our point-of-sale customers and to better present our product presentation.

 

What impact has Natexpo had on the development of your business?

These two years spent in Nursery have allowed us to refine our development, reflect on contact with our contacts, innovate and offer differentiating products and services to become a known and recognized player in our sectors of activity.

 

Any additional comments or remarks?

Which 2021 or a year of realization on all of our markets and targets in order to establish the development of our society.

This also allows us to announce and launch communication actions immediately on a strategic target.

Find all the offers and values ​​shared by Capitaine on their website.