Always with the promise of indulgence, Hoope develops healthy products, naturally rich in essential nutrients, to combine pleasure and well-being at breakfast. All designed and made in France!

 

Proud of a successful first participation, the young, growing Toulouse start-up is jumping into the deep end this year with the ambition of making its ranges known and distributed as widely as possible.

Christophe Sovran, Co-founder of the brand, tells us how his time at Natexpo was a lever for growth: 

 

VYou exhibited in 2020 on a Nursery stand: what was the face of your company at the time?

HOOPE is a startup whose mission is to rebalance our diets in a more nutritious and natural way. We develop delicious, healthy, and 100% natural products using the nutritional richness of spirulina. All our products are organic, made in France, palm oil-free, additive-free, 100% plant-based, less sweet than average (-30 to -50%) and rated excellent or good on Yuka!

When we exhibited at Natexpo last year, we were in around 150 supermarkets. Today, we are in more than 400 points of sale, a significant increase despite the health crisis, thanks to warehouse listings in several brands.

How did this format present an opportunity for you?

Last year, HOOPE was an exhibitor at Natexpo as a startup on a stand in the Startup Village, a real opportunity to make ourselves known to national buyers of organic and supermarket specialist brands. The startup spirit, the fact of offering differentiating products, with high added value for both the brand and their customers, are all positive points to highlight on our stand.

 

Today you are exhibiting at the Natexpo Grand Bain: what does this new step represent in your strategy?

As our offering has expanded and our HOOPE brand has developed well, we have chosen to exhibit this year via a stand at theGrand bath offer from Natexpo, because our goal is precisely to swim “in the deep end” from now on.

 

What impact has Natexpo had on the development of your business?

We were able to strengthen contacts with certain brands, and develop new contacts with others; it is always beneficial to participate in a leading trade show like Natexpo. It is also an opportunity toexhibit our innovations !

Spread, muesli, super-seed biscuits, discover all these ranges of pleasure and well-being for breakfast on Hoope's website.