Escurette is the handcrafted French ear cleaner, brought up to date by a responsible family business. It's an eco-friendly alternative to cotton swabs, the use of which, beyond its environmental impact, is unsuitable for ear hygiene and controversial among many ENT specialists.

To restore the ear cleaner, forgotten and abandoned in the late 60s, to its former glory, this family business opted for French and fair manufacturing. In 2019, it launched the escurette, inspired by a historical zero-plastic method, to offer a responsible hygiene accessory.

 

 

From the very beginning, the company embarked on the Natexpo adventure to showcase its product. After participating in the show twice, this year it is diving into the Great Bath, a format consistent with its strategy of gaining visibility. The PREVOS family, founders of the company, tells us about their journey: 

 

You exhibited in 2019 and 2020 at the Cosmetics Village: what was the face of your company like at the time?

At the time it was the beginnings of Escurette, Natexpo was our first outing, it was the discovery.

As a family business, we are sensitive to environmentally friendly initiatives and had previously created and developed an organic grocery store in the early 2000s: we therefore knew the network quite well. Positioning ourselves as a manufacturer, making ourselves known is essential and Natexpo contributed to this!

 

How did this format present an opportunity for you?

This is an opportunity for young companies to meet the players in the sector thanks to a suitable rate.

Following Natexpo, many contacts were made.

 

Today you are exhibiting at Natexpo's Grand Bain: what does this new step represent in your strategy?

Natexpo has become the unmissable event for us. We meet our long-standing customers there and we meet new people every time. With this unusual year, it's important to maintain human contact.

As a manufacturer of unique products, we are seeking ever greater visibility and to assert our place in the market.  

 

 

What impact has Natexpo had on the development of your business?

Natexpo is a major lever for the development of young companiesThe first editions allowed us to quickly establish relationships and partnerships and to reinforce the interest and quality of our product among the protagonists.

 

Discover the story of the creation of an ecological alternative to cotton swabs and even the film of its making, on their website.