Designed to combine efficiency, eco-design, and ethics, Mutyne is a brand of eco-friendly cleaning solutions that is part of a "Green Revolution." Preserving the ecosystem for real is Mutyne's credo, which fights against Greenwashing and sincerely offers a range of solutions that respect people and the planet.

After a first participation in the Natexpo Lab in 2020, they participate in the Great Bath in 2021, a transitional stage which allows them to gain visibility. 

A look back at their journey with Ghizlane Jougleux, co-founder of this brand of ecological cleaning solutions, through which she wishes to share her personal values ​​of ethics, transparency and respect.

 

You presented at the Lab in 2020: what was the face of your company at the time?

We had just launched Mutyne (June 2020), we were mainly present online and in around fifteen physical stores.

 

How did this format present an opportunity for you?

After only a few months of existence, this format was an opportunity to exhibit for the first time without having to worry about the total organization of a trade show. Having a furnished and dedicated space really allowed us to present the brand while controlling the budget and the time allocated to the organization of the show, with a reasonable budget.

 

 

Today you are exhibiting at the Natexpo Grand Bain: what does this new step represent in your strategy?

This allows us to move outside the Lab to establish the brand in a sustainable way and thus gain visibility and credibility with visitors. We consider the move to the Grand Bain as a transitional stage before moving to a standard format where the marketing organization (installation, budget, etc.) will be different.

 

What impact has Natexpo had on the development of your business?

We gained visibility with our prospects and concluded several contracts following the show.

 

Any additional comments or remarks?

We thank the organizers of the show for this opportunity given to new exhibitors to gain visibility while learning to manage the organization of a trade fair. 

 

Join Mutyne and its Green Revolution next October at Natexpo's Grand Bain. In the meantime, discover their commitments and eco-friendly cleaning solutions on their website.