In the face of exceptional health conditions, consumers have rushed to use disinfectant products—especially bleach. Manufacturers of organic cleaning products are providing an effective alternative solution that poses no environmental toxicity.
In addition to disinfectants, environmentally conscious manufacturers are developing formulas for household and laundry cleaning that respect the health of users and the environment. Without compromising on their formulas, newcomers are bringing a dynamic wind to the sector.
Other companies are experts in solutions for pipelines, automobiles, boats or industrial needs.
Focus on the cleaning product manufacturers present at Natexpo.
A healthy home

Jacques Briochin (stand M18) one of the brands of the Breton SME Harris-Briochin, benefits from a century of experience as a chemist. It has become a reference in the field of quality Ecocert-certified cleaning products for individuals – Briochin products were originally intended for communities and industrialists. From raw ingredients (black soap, baking soda, citric acid) to stripping products (concentrated vinegar) and specific products (kitchen, bathroom, floors), the range covers all areas of the home.
With 35 years of expertise in organic cleaning products, Arcy Vert (stand J28) stands out for its use of enzymes. These proteins, produced by living organisms, accelerate the effectiveness of ingredients. For example, lipase enzymes accelerate the breakdown of grease stains. Multi-purpose cleaning products, products for bathrooms, septic tanks, and indoor air... Arcy Vert makes your home clean and healthy.
The Good Agency (stand E96), which is interested in alternative and responsible consumption methods, represents among others the brand You®. With its dynamic approach to cleaning, You® is reinventing the codes of the sector and is based on the world's first blockchain system developed for cleaning products by the agency for total transparency on the manufacturing of its products – by scanning the QR code, you obtain the information, which cannot be falsified.
In addition, research since 1995 Lys Counter (booth H10) relies on strong ecological concepts. Among its own brands is Stamen of the Lily, whose range of cleaning products incorporates plant-based active ingredients. Its disinfectant cleaner, certified as an eco-detergent by Ecocert, exerts its bactericidal and virucidal activity on sanitary facilities, refrigerators, door handles, etc.
Read Nature (stand J11), well known for its natural cosmetic products, has developed under the brand Biolife a range of simple, high-quality cleaning products for the whole house: multi-surface cleaner, baking soda, toilet gel, household vinegar, black soap, etc.
With a slightly rebellious spirit and frank speech, Mutyne (stand L52) is making its green revolution by creating cleaning, laundry and dishwashing products that are ecological at all levels: efficiency, minimal environmental impact, bio-sourced and biodegradable ingredients, etc.
Washing, cleaning, disinfecting… So many skills of German So nice (stand G20), Specialist in eco-friendly cleaning in all areas (laundry, dishes, personal hygiene, etc.). The company offers, among other things, disinfectant products for hands and surfaces.
Ecodis (stand J9) supplies more than 2300 specialist stores and artisans in France with eco-products. Its cleaning brands include The Ecological Drugstore® completed by the Ecopratique® Drugstore to make your own products – simple products like baking soda, black soap, white vinegar or clay earth feature prominently.
For Eco-Advice, (stand F20) Ecology is a given. Sommières earth (effective for removing the toughest stains), diatomaceous earth (odor absorber, insect repellent, etc.), black soap (soft or liquid), and soap flakes are all part of its offering.
The tablet specialist Eurotab (booth H28) - the first French company to obtain the Ecolabel for dishwasher tablets in 2006 – has several ranges, including one for disinfecting based on peracetic acid (without bleach).
Marseille soap
The iconic cube sees its tradition perpetuated thanks to the South soap factory (stand I18), Founded in 1894. Geographical origin and manufacturing charter guarantee the quality of this soap, which can be used for body care as well as for household cleaning.
Focus on laundry
Eco-friendly and attractive laundry detergents represent a real market. The company has responded to this consumer demand. the Little Cans (stand K50). The founder wanted to start from scratch by developing biodegradable and effective formulas. No more petroleum derivatives, palm oil, sulfates, borates, optical brighteners, etc. 99,6% natural ingredients: that's his commitment. Different scents are available: lavender, eucalyptus, rosemary, white flowers, fresh lemon... as well as a fragrance-free baby detergent. The company has also developed a bulk system on its premises and is preparing to adopt the deposit system with glass bottles.
Mutyne et You® are also present on the laundry market, and the Ecological Drugstore® offers a do-it-yourself laundry kit.
Pipeline maintenance
Epur, the range of the Belgian company Bevil (stand M11), who joined the group Chembo, is the biological solution for the maintenance of septic tanks and all waters, grease traps, traditional toilets, grinders, portables, cisterns and rainwater collectors.
Shiny automobiles
GS27 (stand J14) is the leading brand in the car care market. In addition to its classic ranges, the company has developed Pure, a range of eco-friendly products (window and fabric cleaners), with 100% plant-based formulas.
Professional-level maintenance
Bionetal (stand L19) supplies cleaning products to many professionals in the industry and construction sectors. For individuals, the company has developed cleaning products for the home (including cleaners for ovens, windows, induction hobs, PVC, etc.) as well as for cars, exteriors, swimming pools, boats, etc. The company offers large packs for professionals.
