Bio Coherence is a French organic label collectively supported by producers, processors, distributors, and consumers. Its specifications complement European organic regulations to preserve the values ​​of organic farming, differentiate itself, and promote more virtuous practices.

 

Cécile Guyou, General Delegate looks back on their journey at Natexpo which began two years ago.

 

You exhibited at a Nursery stand in 2019: what was the face of your company like at the time?

We exhibited in 2019 in nursery stand. After a few years of construction and evolution of the projects of Bio Coherence we were ready to prospect with downstream players in the organic sector, in particular processing companies and organic distributors.

 

How did this format present an opportunity for you?

This was an opportunity for us to participate in Natexpo as an exhibitor. We met with companies, distributors, and organic stores, some of which are now certified Bio Cohérence. Some of our members, such as Biogam, Mas Daussan, Bernard Gaborit, and producer groups (Norabio, Bio Centre Loire, etc.), are also exhibitors at NatexpoThis is an opportunity for them to explain this additional labeling and their commitments.

 

Today you are exhibiting at the Natexpo Grand Bain: what does this new step represent in your strategy?

Interest in the Bio Cohérence label is growing with new labeled members (Local in a Jar, the Bio Direct group, Lou Bio/Dao, etc.). Indeed, the growth of the organic market has been accompanied by an increased interest in differentiation: producers and companies want to highlight their values ​​and promote their virtuous practices. Bio Cohérence, as a French sector brand, responds to this expectation by distinguishing itself on the market with a more committed and more demanding organic.

Be present this year on the Great Bath, offers us the opportunity to meet new partners and future members to continue developing the range of labeled products.

 

What impact has Natexpo had on the development of your business?

Natexpo allows us to maintain links with our partners, to make the label known and above all to develop our network with new encountersPrevious editions of Natexpo have allowed us to attract new players who are now Bio Cohérence certified.

 

While waiting to (re)discover them at Natexpo 2021, find out about Bio Cohérence's commitments and news on their website