In the organic sector, SMEs and VSEs are competing in inventiveness to present innovative products and concepts. It all started with a handful of passionate individuals committed to consumption rich in meaning and values! The end result is innovative companies gathered in several areas of the show: the Organic Nursery, the Lab, the Cosmetic Innovation Village and many new products on display at the Natexpo Trophy Area and New Products Gallery.

More than fifty exhibitors are gathered again this year within the Organic Nursery, This space is reserved for companies with fewer than 5 employees. It's an opportunity to discover new organic gems, startups with promising futures. Healthy bottled broths, vegetable-based flours, low-GI baking mixes, super-vegetable algae, spirulina spreads, and a multitude of products that are gluten-free, lactose-free, egg-free, and palm oil-free.
The Lab, meanwhile, hosts around forty companies: this exhibition and pitch space is dedicated to start-ups in the circular economy and/or offering technological eco-innovations. These start-ups will highlight their innovative approaches and products that bring real added value to the organic sector and its consumers: an anti-waste application, an information label on the sustainability of a product, a returnable lunchbox, crackers made from co-products of the agri-food industry, laser marking to avoid labels on fruits and vegetables... these are some of the inventive solutions proposed by the Lab's start-ups that can be discovered during Natexpo.

The Cosmetic Innovations Village welcomes, among its twenty brands, new companies such as L'Esperluète, Naturae Bioty, Atelier Sainte-Victoire and Savonnerie Mas Sophia. In the heart of the Village, Cosmebio hosts a conference space to present the latest figures from the organic cosmetics market and give its members a voice around their innovations and trends in the sector: saffron in cosmetics, the benefits of snail slime, the virtues of manuka honey, zero waste in the bathroom, organic cosmeceuticals, ethical sourcing and many others…

