… come and discover them at the Forébio stand during a photo exhibition!
46%, or nearly one in two farmers, will retire in 2026 (MSA figures). Should we be worried about this in a context where the number of people suffering from hunger continues to increase in the world, and where the preservation of our natural resources is at the heart of political issues?
According to the politicians present at the World Organic Congress in early September, the answer is yes, and solutions are becoming urgent. Forebio, the federation of 100% organic producer groups, this question constitutes a major concern that we believe we can resolve through the development of organic, demanding and sustainable agriculture, which increasingly meets consumer expectations; namely eating healthily while preserving the planet (+15% new organic consumers in 2020).
This growth is encouraging, as is the number of candidates for organic farming, which remains high on average each year. But how can we encourage young people, consumers, and potential customers to become more interested in organic farming? After much reflection and debate at Forébio, the answer seemed obvious to us: meet the producers who make up our network to promote their know-how and the values they uphold, through of a national communication action, dynamic, and modern, entitled “the journey towards the future of agriculture, at the heart of organic countryside”.
This is how, in May 2021, two young people set out to meet the producers in our network at the wheel of a car bearing the Forébio colors: Thomas, a trained photographer, for the artistic and communication side, and Alexandre, a professional breeder, for the agricultural expertise.
The result of this action is more than 600 photos, and the meeting with around thirty organic farmers passionate about their work and various concerns.
Since spring, we have been working to communicate about these men and women who work daily to feed us healthily, by telling their stories through posts Facebook, Instagram. Through this communication, our ambition is also to make the profession of organic farmer attractive and to encourage young people, and others, to set up and invest in agriculture that is a solution to the food challenges of tomorrow.
The restitution of this first work will take place during the exhibition Natexpo from October 24 to 26 in Villepinte, with the photo exhibition on our Forébio stand (S41 and T41), illustrating know-how, faces... Thomas, the action photographer, will be present to share with visitors his feelings following all these meetings and convey the "word of organic campaigns". Our president, Mathieu Lancry, will also speak to reaffirm the model that we defend at Forébio, based on Fair Trade et a demanding bio. Other photos will also be visible at the show, on our members' stands and on the Natexbio/The House of Bio stand, our main partner.
We therefore look forward to seeing many of you at our stand to share with you the values that drive us and the vision of our organic farmers.
For more information : https://www.forebio.info/