Cozie, first of all, what does that mean?
“Zero Environmental Impact Objective Consumption” quite simply! This French brand committed to the circular economy was born from a desire to create ecological, healthy and environmentally friendly cosmetic productsCozie offers mixed care, made in France with simple formulas based on natural and organic ingredients.
Fighting waste and providing solutions is their credo! Beyond an eco-responsible approach, Cozie is committed to the circular economy every day : all product containers are made of glass and are reusable and refillable. They are returnable on the principle of lifetime purchase. The brand therefore seeks to convince through the quality of its products and engages its customers in its ecological approach through small daily actions.
They are also the first to have created a cosmetic bulk machine: the DozerA patented machine guaranteeing consumer health protection.
Arnaud Lancelot, co-founder of Cozie, tells us about their journey and how participating in Natexpo has helped them grow over the past four years.
You exhibited in 2020 on a village stand: what was the face of your company at the time?
We launched the company in 2017 and we needed to have professional visibility… without funds. We were able to do this by exhibiting at the Village of Cosmetic Innovations, an offer that fit our fairly limited budget.
How did this format present an opportunity for you?
For a small budget we were able to present our Cozie approach in our 3m2: we were full for 3 days, incredible!
Today you are exhibiting at the Natexpo Grand Bain: what does this new step represent in your strategy?
Growth, growth, growth: we continue our development and we increase our budgets and our visibility, our notoriety. The Grand Bain is a perfect in-between between the innovation village and our own stand, which suits us well in this time of tight budgets due to the global crisis!
What impact has Natexpo had on the development of your business?
Cozie wouldn't be as developed as it is without Natexpo. It's the unmissable event to promote our approach and our offer to distributors.
Discover the DNA of Cozie, this optimistic and innovative cosmetic brand, from October 24 to 26 in the Grand Bain, and in the meantime, on their website: www.cozie-bio.com.