We launched the firm in 2017 and we felt we had a duty to have a form of professional market visibility… but without having the cash to do so! We were therefore fortunate to exhibit in the Cosmetics Innovations Village, with a formula which suited our quite limited budget.
In what way was this exhibition format an opportunity for you?
For a moderate budget, we were able to present our Cozie approach on a 3 m² space. The stand was never empty throughout the three days: it was incredible!
Today you are exhibiting in the Big Splash at Natexpo? What does this new step represent in your strategy?
Growth, growth, growth: we are continuing our development and increasing our budgets, visibility and reputation. The Big Splash is a perfect compromise between the Innovation Village and a stand in our own name, and this is something that suits our needs at a time when budgets are tighter due to the global crisis!
What impact has Natexpo had on your company’s development?
Cozie would not be as developed as it is today without Natexpo. It is the must-attend meeting to promote our approach and offering to retailers.
Discover the DNA of Cozie, the optimistic and innovative cosmetics brand, from 24 to 26 October in the Big Splash. In the meantime, visit their website: www.cozie-bio.com.