Organic companies are at the forefront of innovation, launching numerous new products every year. Some of them even spark real trends that then spread across all sectors.
Natexpo deciphers the 8 key trends of 2018 for you:
Mega trends
The healthy/clean revolution
The "healthy" trend is a true underlying trend, applicable to all sectors and all products. This movement is based on the desire for the safety of consumed products, both for consumers and their loved ones, and the preservation of the planet.
Rising consumer awareness
The quest for meaning is now a real driver of purchasing decisions. Responsible consumption is no longer just a trend. Organic products carry an essential ethical and environmental promise for "consumer-actors," but beyond certifications, companies' commitment must now be proven to conquer the market.
Vegan: the new gastronomy
Animal welfare is a real concern for consumers today. Unbearable images of exploitative animal conditions and the resulting environmental problems are driving more and more people to embrace a vegan lifestyle, from gastronomy to cosmetics to ready-to-wear.
The thirst for sensations
In our increasingly virtual lifestyles, many are seeking to refocus on reality and experience. We no longer consume just for the sake of consuming, but to experience something. There are many innovations in this direction.
Health buzz
Moringa, the new turmeric
A new, trendy super-ingredient, moringa is a real wellness asset. It comes in all its forms, much to the delight of detox enthusiasts.
Exotic nuts
Coconut, a staple in both food and cosmetics, needs no introduction. But more unusual nuts are appearing in the superfood aisle: Brazil nuts and tiger nuts are among the most innovative products of 2018.
BIY: Blend it yourself
The DIY (do it yourself) trend is still going strong, and is now spreading to food: detox juices, homemade cosmetics, personalization is today the key to healthy living.
Raw and fermented, the new “slow”
In line with the "raw food" movement, fermentation is on the rise: vitamins and minerals are cooked at low temperatures to preserve all their benefits.
